Research And Assessment
The Digital Strategy team at KEYSTRIDE can review your online brand identity information based upon your geographical locations and your company experience and values. Our research and assessment phase will take works towards identifying the following parameters:
- Your current web and social presence
- The influence you have through your online brand message
- The perceptions and emotions surrounding your online brand
- The buzz about your products and services
- How your online audience is reacting
Once we assess your brand’s existing equity, we work to target customers through social connections, reaching their touch points, and identifying what motivates them in the current online environment.
Create Your Message And Launch
After we assess your current position in the market and understand the sentiments and perceptions of your customers, KEYSTRIDE works with you to form a relevant message that includes:
- The story you wish to tell
- The reasons your customers should care
- The emotions you wish to evoke within your customers
- The emotion you expect from your targeted audience
- The actions you desire from your customers
Your story is what drives interactions with customers, and your message is the cornerstone to tapping social channels to get the word out. Once we guide you to create your message, it’s time to launch.
Choose Effective Platforms
Deciding on effective platforms and technologies to support the digital strategy requires a deep understanding of the target audience. We understand that your targeted audiences vary, and we tailor a digital strategy based on current platforms and technologies to meet your needs. Our Strategy involves the following steps :
Identify platforms and technologies which can generate the best ROI. Research consumer behaviour and deliver targeted solutions. Analysis of your competitors and what can be done to set you apart.
We create performance indicators across various platforms and by various channels so that we can estimate your return on investment. We assess brand awareness, customers’ engagement, and online sales for a realistic approach. By selecting effective platforms, we can provide targeted solutions.
Engage With Customers
Consistency is a key ingredient in your success in customer engagement, and KEYSTRIDE can ensure your consistent presence across platforms. We keep you ontrack with your performance indicators through these various phases:
We build a timeline for collaborating with your customers that includes an online brand marketing campaign and benchmarks. We produce a consistent theme for your brand that resonates with your customers and repeats itself in your customer interactions. We help you develop a connection with your audience for the future.
Your brand will engage lives, enlighten experiences, and keep doors open. We believe in a digital strategy that reaches out to your audience, encourages social sharing, and creates customers that want to come back over and over. Those who are influenced engage with others to introduce rewarding consumer experiences.